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Run bulk email campaigns

Effective outreach starts with the right people at the right time with the right message. Reo.Dev helps GTM teams do exactly that — identify prospects who've already shown interest (e.g GitHub activity, doc visits, code interactions) and run bulk campaigns targeting developers and buyers.

With the campaigns feature - GTM teams can easily create and execute bulk email campaigns for specific segments of buyers and developers right from Reo.Dev. And as new developers or buyers are added to a segment, they’re automatically enrolled into the email sequences, ensuring timely outreach at scale.

Let's see how you can do this in Reo.Dev.

There are two parts to running bulk email campaigns in Reo.Dev:

  1. Create

  2. Measure

Note:

  • Campaigns can only be created by Admins.

  • Campaign can only be created on Developer and Buyer Segments. The campaign will trigger once the developers/buyers fit the segment criteria.

Create a Campaign

Follow the below steps to create bulk email campaign in Reo.Dev

Step 1: Click on Campaigns under tools on the navigation bar.

Step 2: Click on Create.

Step 3: Add the name of the campaign and select the developer or buyer segment from the drop-down menu.

Next - choose the segment you want to enrol the developer/buyer profile into from the 'Segment Name' drop-down. The email campaign will run on the developer and buyer profiles in that segment.

Step 4: Choose the channel to execute the campaign. You can now choose between Apollo, Outreach sequences and Salesloft cadence to enroll developers/buyers.

  1. Select Channel: Choose either Apollo Sequence, Outreach Sequence or Salesloft Cadence from the dropdown menu.

  2. Select Sequence: Based on the chosen channel, select the appropriate sequence to enroll prospects.

Quick Tip: We recommend creating sequences in Apollo, Outreach and Salesloft specifically for Reo.Dev and running campaigns through the Reo.Dev platform. This approach allows you to track and attribute campaign performance exclusively to Reo.Dev leads using the Measure tab.

Step 5: Select the email address you want to use to send emails in the sequence. Ensure that the "From" email is properly configured in your outreach tool beforehand.

Note: If you're running sequences on Apollo:

  • You can avoid enrolling prospects who might be part of other existing campaigns. To do so - simply check the 'do not add prospects who are already part of an existing campaign' option.

  • You can also enroll contacts without email IDs to sequences with task-based actions—like having an SDR send a LinkedIn request. Simply check the ‘Include contacts without email’ box when setting up your campaign.

(See image below.)

P.S These options are only supported for Apollo sequences.

Step 6: Click on 'create'

Once you create the campaign, it will appear in the campaign list.

Let's look at some of the campaign info you'll see on this view.

Total count: Total count: The number of profiles in the segment that Reo.Dev has deanonymized with business or personal email IDs. Only these profiles will be added to the sequence.

Note: If you're running sequences on Apollo and have selected "include contacts without email ID," the total count will also include profiles without email addresses.

Last synced at: This is the most recent date when a new batch of deanonymized profiles was added to the sequence.

Status: This indicates whether the campaign is live or not. You can pause and restart the campaign at any time.

Measure

Clicking on the Measure tab allows you to view the performance of each sequence. The performance stats get updated real-time.

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