# Buyer Audience

This section explains how you can leverage the buyer audience feature to find economic buyers across your target account segments and lists **in bulk** with Reo.Dev.

{% hint style="info" %}
**Note: Only users with 'Admin' role on Reo.Dev can create and access audiences.** 
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Here’s how it works:

### **Creating Buyer Audience**

**Step 1:** Navigate to the **‘Audiences'** section in the left navigation panel

<figure><img src="/files/w6TQsK70u4Yx5TC0jdHW" alt=""><figcaption></figcaption></figure>

**Step 2:** Click on Create New > Select **Buyer Audience**&#x20;

<figure><img src="/files/udKEt0Qa8VEEosVyiyM7" alt=""><figcaption></figcaption></figure>

**Step 3:** Choose or simply search for the the account segment/list/audience for which you want to find buyers

<figure><img src="/files/HFVUbJDtHwGkEgoLmrV7" alt=""><figcaption></figcaption></figure>

**Step 4:** Add Buyer Persona: There are two things here:

* If you’ve created your buyer persona already - you can choose the specific persona from the drop-down menu to find buyers that match that persona
* Or - you can create a new persona.

{% hint style="info" %}
**Note:** You can adjust the filters to further refine your search
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<figure><img src="/files/l7wJtEfgWztvwbP0RKlG" alt=""><figcaption></figcaption></figure>

**Step 5:** Click on **‘Preview ’ to see a preview of buyers**

<figure><img src="/files/OnzeODyFwY5C8EwZuiIw" alt=""><figcaption></figcaption></figure>

Note: This is a limited preview of buyers. To see all matching buyers click on **'Continue to Save'**

<figure><img src="/files/TU9WsquanXEEVowYpLao" alt=""><figcaption></figcaption></figure>

**Step 6:** Add the **audience name**

<figure><img src="/files/mPmA8xA21PsIKMEktQwj" alt=""><figcaption></figcaption></figure>

**Step 7:** Define **max buyers per company**: Here you can select the maximum number of buyers you want to add from each company. You can choose upto 15 buyers per company.&#x20;

<figure><img src="/files/nxJbUW9Hnsl7gQhiAj5c" alt=""><figcaption></figcaption></figure>

**Step 8:** Select **Contact Ids to fetch.** You can choose to fetch only the LI IDs, only business email ID or choose to fetch LinkedIn and business email IDs both.

<figure><img src="/files/7i0csAKhaYTwyLW8iyXM" alt=""><figcaption></figcaption></figure>

**Step 9:** Click on **Save Audience** to fetch the buyers.&#x20;

{% hint style="info" %}
Note: It usually takes upto 24 hours to generate the audience.&#x20;
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<figure><img src="/files/nwunLRCvCxDHeIznAkeX" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
**Note:** You can view these buyers in the Prospects tab under each account and Buyers section too.
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### **Managing Buyer audience**

**Under the buyers tab** you can see the

1. Audience name
2. Total count: Number of buyers present in that audience
3. Credits consumed - Total number of credits consumed till now by that audience
4. Auto-Refresh Status : Turn this on to automatically fetch any new buyer added to your segment/list/audience. If you disable this, then new buyers identified in the account segments will not be added for that particular audience.
5. Last refreshed at: This shows the most recent date and time when new contacts were added to an audience.

### **Actioning on buyer audience**

Once you've created a buyer audience there's a range of actions you can take to manage and act on the data. Here's a quick overview of those actions:

* View Buyers - View all buyers detailed profiles (designation, company, location, time in company, LinkedIn and email ID) for any audience.
* Download CSV of the buyer profiles to export data
* Sync Buyers to your CRM  - We’ve introduced a new contact field '**Reo:Audience Name'** that automatically maps audiences to your CRM. This enables you to filter and view the contacts from a specific audience in your CRM itself.&#x20;

{% hint style="info" %}
*Quick note here: The sync can take upto 24 hours.*&#x20;
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* Create Campaign - Enroll audience in bulk email campaigns on Apollo, Outreach from Reo.Dev itself. [Learn more about creating campaigns.](/campaigns/run-bulk-email-campaigns.md)
* Configure Webhooks - Sent audience data to your other tools via webhooks
* Clone Audience - Clone an existing buyer audience&#x20;

### **How credit consumption works for buyer audience**

* For each buyer record that we fetch, if only LinkedIn ID is fetched, 1 credit will be charged
* If the record has LinkedIn and email both, 2 credits will be charged
* In case any contact already exists in the system - no credits will be charged

Note: There's no option to just fetch an email ID or LinkedIn profile for a buyer. If both email and LinkedIn profile are available - Reo.Dev will fetch both by default.&#x20;

{% hint style="info" %}
For more info on credits — Checkout: [Reo.Dev Credit-Based Pricing: FAQs](/faqs-troubleshooting/reo.dev-credit-based-pricing-faqs.md)
{% endhint %}

**Few things to note:**

* If you’ve created a buyer audience for a specific segment and in case you edit that segment - Reo.Dev will automatically pull out new buyers from that segment. So credits will be consumed automatically for any new buyers auto-fetched.&#x20;
* In case you want to delete a segment associated with a buyer audience - you need to first turn off the ‘auto-refresh’ in the buyers tab.

### **Tips to get the most out of Buyer Audience:**

* Create custom persona to find buyers that match your ICP. [Learn More.](/buyers/buyer-persona-configuration-in-reo.dev.md)
* Take actions like sending buyers to your CRM and enrolling buyers into a sequence - to avoid downloading CSVs, uploading it on other platforms and then taking actions.


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