Buyer Audience
Last updated
Was this helpful?
Last updated
Was this helpful?
This section explains how you can leverage the buyer audience feature to find economic buyers across your target account segments and lists in bulk with Reo.Dev.
Here’s how it works:
Step 1: Under tools on the left navigation panel - Navigate to the ‘Audience’ section
Step 2: Click on the Buyer tab and then Click on ‘Create Audience’
Step 3: Add the audience name
Step 4: Choose the account segment or list for which you want to find buyers
Step 5: Add Buyer Persona: There are two things here:
If you’ve created your buyer persona already - you can choose the specific persona from the drop-down menu to find buyers that match that persona
Or - you can create a new persona.
Step 6: Define max buyers per company: Select the maximum number of buyers you want to add from each company.
Note: To add only buyers with email IDs - check the ‘Only include buyers with email' box. For instance if there are 50 buyers that match your criteria and only 30 have an email ID - we will only show you those 30 buyers if you’ve checked the ‘Only include buyers with email’ box.
Once you add these - you will be able to see a preview of buyers.
To add these buyers - click on ‘save audience’
Under the buyers tab you can see the
Audience name
Total count: Number of buyers present in that audience
Credits consumed - Total number of credits consumed till now by that audience
Auto-Refresh Status : Turn this on to automatically fetch any new account added to your segment/list. If you disable this, then new buyers identified in the account segments will not be added for that particular audience.
Once you've created a buyer audience there's a range of actions you can take to manage and act on the data. Here's a quick overview of those actions:
View Buyers - View all buyers detailed profiles (designation, company, location, time in company, LinkedIn and email ID) for any audience.
Download CSV of the buyer profiles to export data
For each buyer record that we fetch, if only LinkedIn ID is fetched, 1 credit will be charged
If the record has LinkedIn and email both, 2 credits will be charged
In case any contact already exists in the system - no credits will be charged
Note: There's no option to just fetch an email ID or LinkedIn profile for a buyer. If both email and LinkedIn profile are available - Reo.Dev will fetch both by default.
Few things to note:
If you’ve created a buyer audience for a specific segment and in case you edit that segment - Reo.Dev will automatically pull out new buyers from that segment. This may increase your credit consumption.
In case you want to delete a segment associated with a buyer audience - you need to first turn off the ‘auto-refresh’ in the buyers tab.
Take actions like enrolling buyers into a sequence - to avoid downloading CSVs, uploading it on other platforms and then taking actions.
Click on the burger menu to enroll them in bulk email campaigns on Apollo, Outreach from Reo.Dev itself.
For more info on credits — Checkout:
Create custom persona to find buyers that match your ICP.
