Company Audience

This section explains how you can leverage the company audience feature to build target account lists based on technographics and hiring activity/intent.

Here’s a step-by-step guide to building a company audience

Creating Company Audience

Step 1: Under tools on the left navigation panel - Navigate to the ‘Audiences’ section

Step 2: Click on the Companies tab

Step 3: Next, click on ‘Create Audience’

Step 4: Start by adding the ‘Technographics’ filters:

a. Technology - Search for a specific technology or choose from the list of tech category from the drop-down menu

b. Company Industry - Add specific industries to target

c. Company HQ Location - Specify the country where the company is headquartered

d. Company Employees - Add an employee size range

e. Company Revenue -Set a revenue range

Step 5: Next, add hiring intent filters to find companies that are actively hiring for specific engineering roles/building engineering teams.

a. Hiring in - Add a timeframe for the hiring activity

b. Hiring for

• Seniority - Select the seniority level of the role

• Job title - Add a specific designation or job function

Step 6: Click on ‘Preview’ to view accounts matching your defined criterias.

Note: This is a limited preview showing 25 companies. To access the full audience click on ‘Continue to Save’

Step 7: Define the Audience Name

Step 8: Select the Number of companies to save. By default - the system shows you the total number of companies that match your defined criteria. You can choose how many you want to add to the audience list.

Note: The credit summary shows you the number of credits that will be consumed for this audience. For each company - 3 credits are consumed.

Step 9: Once you’ve set this - click on Save Audience.

Managing Company Audience

Once your company audience is created, you can manage it from the Company tab:

1. Audience name

2. Total count - Total number of companies in an audience

3. Status

   • In-progress - This indicates audience is still being created.

   • Complete - This indicates audience is completed. You can view the companies for these audiences.

   • Complete (restricted) - This indicates that the company audience is complete but some companies are hidden due to low credits. You can use the actions menu to view them.

Actioning on Company Audience

Once you've created a company audience there's a range of actions you can take to manage and act on the data. Here's a quick overview of those actions:

1. View Companies - View all company details like matched tech, matched jobs (here you get a detailed summary of when was the job posted, job description and other key details), HQ location, Employee, Revenue and Industry, Company profile links

2. Find Buyers - You can build a buyer audience from a company audience list. Here’s a quick guide on creating buyer audience.

3. Download CSV of company audience to export this data

4. Create a segment - You can create a segment of company audience using the filter ‘company audience’ under account source.

Company Audience Tags to filter accounts

Tags are automatically created for accounts within your company audience. Any accounts in your company audience engaging with your product assets can be easily filtered and viewed on the accounts dashboard using these tags.

To search for accounts within a company audience:

1. Click on 'Add filter' on the accounts dashboar

1. Next - Click on Tags

1. Now, choose specific audience(s) to see active accounts within that audience.

Note:

• The tag name is the same as the company audience name.

• You can also see the audience criteria in the tag description and get quick actionable context on the accounts.

Editing Company Audience Tags

You can also edit a company audience tag. To do so:

1. Head to the Segments section

1. Under my segments view the 'Accounts from Audience' segments. These segments are system-generated segments that highlights accounts from the created audience who have shown activity.

1. In the burger menu --> click on 'Edit segment' to edit the tag name and description.