Company Audience

This section explains how you can leverage the company audience feature to build target account lists based on technographics and hiring activity/intent.

Here’s a step-by-step guide to building a company audience

Creating Company Audience

Step 1: Under tools on the left navigation panel - Navigate to the ‘Audiences’ section

Step 2: Click on the Company tab

Step 3: Next, click on ‘Create Audience’

Step 4: Start by adding the ‘Technographics’ filters:

a. Technology - Search for a specific technology or choose from the list of tech category from the drop-down menu

b. Company Industry - Add specific industries to target

c. Company HQ Location - Specify the country where the company is headquartered

d. Company Employees - Add an employee size range

e. Company Revenue -Set a revenue range

Step 5: Next, add hiring intent filters to find companies that are actively hiring for specific engineering roles/building engineering teams.

a. Seniority - Select the seniority level of the role

b. Job title - Add a specific designation or job function

c. Hiring period - Add a timeframe for the hiring activity

Step 6: Click on ‘Preview’ to view accounts matching your defined criterias.

Note: This is a limited preview showing 25 companies. To access the full audience click on ‘Continue to Save’

Step 7: Define the Audience Name

Step 8: Select the Number of companies to save. By default - the system shows you the total number of companies that match your defined criteria. You can choose how many you want to add to the audience list.

Note: The credit summary shows you the number of credits that will be consumed for this audience. For each company - 3 credits are consumed.

Step 9: Once you’ve set this - click on Save Audience.

Managing Company Audience

Once your company audience is created, you can manage it from the Company tab:

1. Audience name

2. Total count - Total number of companies in an audience

3. Status

   • In-progress - This indicates audience is still being created.

   • Complete - This indicates audience is completed. You can view the companies for these audiences.

   • Complete (restricted) - This indicates that the company audience is complete but some companies are hidden due to low credits. You can use the actions menu to view them.

Actioning on Company Audience

Once you've created a company audience there's a range of actions you can take to manage and act on the data. Here's a quick overview of those actions:

1. Find Buyers - You can build a buyer audience from a company audience list. Here’s a quick guide on creating buyer audience.

2. View Companies - View all company details like matched tech, matched jobs (here you get a detailed summary of when was the job posted, job description and other key details), HQ location, Employee, Revenue and Industry, Company profile links

3. Download CSV of company audience to export this data

4. Create a segment - You can create a segment of company audience using the filter ‘company audience’ under account source.