Company Audience

This section explains how you can leverage the company audience feature to build target account lists based on technographics and hiring activity/intent.

Note: Only users with 'Admin' role on Reo.Dev can create and view audiences.

Here’s a step-by-step guide to building a company audience

Creating Company Audience

Step 1: Navigate to the ‘Audiences’ section in the left navigation panel

Step 2: On the companies tab, click on ‘Create Audience’

Step 3: Start by adding the ‘Technographics’ filters:

a. Technology - Search for a specific technology or choose from the list of tech category from the drop-down menu

b. Company Industry - Add specific industries to target

c. Company HQ Location - Specify the country or city where the company is headquartered

d. Company Employees - Add an employee size range

e. Company Revenue -Set a revenue range

Step 4: Next, add hiring intent filters to find companies that are actively hiring for specific engineering roles/building engineering teams.

a. Hiring in - Add a timeframe for the hiring activity

b. Hiring for

• Seniority - Select the seniority level of the role

• Job title - Add a specific designation or job function

Step 5: Click on ‘Preview’ to view accounts matching your defined criterias.

Note: This is a limited preview showing 25 companies. To access the full audience click on ‘Continue to Save’

Step 6: Define the Audience Name

Step 7: In this step, decide how you want to add companies to your audience. You’ll see two options here:

1. Add all companies now; Auto-add all new ones weekly (This is the default option)

• This adds all companies that currently match your defined audience criteria.

• Every week, the system will automatically add any new companies that meet the same criteria.

To control how many companies you want to add now or auto-add later, click on ‘Modify the no. of companies to add’. You can edit both values under “Add x companies now” and “Auto-add upto X companies weekly.”

The maximum number of companies you can add is limited to the total number of companies that currently meet your audience criteria.

If you make changes and want to revert, click ‘Reset to Default’ This resets your selection to the default option: Add all companies now; Auto-add all new ones weekly

b. Add companies now; Do not auto-add later

Choose this if you only want to add companies that currently match your criteria — without auto-adding new companies. Click Modify to adjust the number of companies to add now.

Note: The credit summary shows you the number of credits that will be consumed for this audience. For each company - 3 credits are consumed.

Step 8: Once you’ve set this - click on Save.

Note: It can take upto 24 hours to populate the audience.

Managing Company Audience

Once your company audience is created, you can manage it from the Company tab:

1. Audience name

2. Total count - Total number of companies in an audience

3. Status

   • In-progress - This indicates audience is still being created.

   • Complete - This indicates audience is completed. You can view the companies for these audiences.

   • Complete (restricted) - This indicates that the company audience is complete but some companies are hidden due to low credits. You can use the actions menu to view them.

4. Auto-refresh weekly - The Auto-refresh weekly toggle is turned on automatically for audiences saved with the "Add all companies now; Auto-add all new ones weekly” option.

You can turn this toggle ON for any audience to enable weekly auto-additions of new companies matching your criteria.

You can edit the number of companies to auto-add each week (e.g., cap at 100 or add all new matches). Note: Disabling the toggle stops future weekly additions without affecting companies already in the audience.

1. Last refreshed at - Shows the last date when new companies were added

Actioning on Company Audience

Once you've created a company audience there's a range of actions you can take to manage and act on the data. Here's a quick overview of those actions:

1. View Companies - View all company details like matched tech, matched jobs (here you get a detailed summary of when was the job posted, job description and other key details), HQ location, Employee, Revenue and Industry, Company profile links

2. Find Buyers - You can build a buyer audience from a company audience list. Here’s a quick guide on creating buyer audience.

3. Download CSV of company audience to export this data

4. Create a segment - You can create a segment of company audience using the filter ‘company audience’ under account source.

5. Sync to CRM - Sync company audiences to your CRM directly. This enables you to filter and view the contacts from a specific audience in your CRM itself.

6. Clone Audience - Clone an existing audience

Only those companies that are present in Reo.Dev will be considered in the segment. Companies without any tracked developer activity in our system will be not be included in the segment.

Company Audience Tags to filter accounts

Tags are automatically created for accounts within your company audience. Any accounts in your company audience engaging with your product assets can be easily filtered and viewed on the accounts dashboard using these tags.

To search for accounts within a company audience:

1. Click on 'Add filter' on the accounts dashboar

1. Next - Click on Tags

1. Now, choose specific audience(s) to see active accounts within that audience.

Note:

• The tag name is the same as the company audience name.

• You can also see the audience criteria in the tag description and get quick actionable context on the accounts.

Editing Company Audience Tags

You can also edit a company audience tag. To do so:

1. Head to the Segments section

1. Under my segments view the 'Accounts from Audience' segments. These segments are system-generated segments that highlights accounts from the created audience who have shown activity.

1. In the burger menu --> click on 'Edit segment' to edit the tag name and description.