# Step 4: Build custom segments that are most likely to convert
Segments in Reo.Dev are cohorts of accounts/developers/buyers categorized based on specific attributes. In this article, we will guide you on creating segments to find high-intent accounts.
**Step 1:** Click on **Segments**
When you're getting started on Reo.Dev and want to quickly find some high-intent accounts, magic segments is a great feature to explore.
**Step 2:** Click on **'Magic Segments'**
These are pre-built segments by Reo.Dev to help you easily find the high-intent accounts.
**Step 3:** To create a new segment, click on **Create New**
**Step 4:** Based on your filter critera - choose whether to create a basic or an advanced segment.
**Step 5:** Decide whether to create a segment for accounts or developers or buyers.
> As an example - we will create a segment for accounts that have been **'Active on your competitors Github repositories'**
**Step 6:** **Name** the segment
**Step 7:** Add a **custom tag name and description.** It helps you quickly identify and filter these accounts.
**Step 8:** Add **filters**
For this segment we will add the following filters:
1. Activity Group —> Github Repository —> Repository Type —> 'Competition'
2. Activity Type —> Github —> Fork, Pull Request, Opened Issue, Comment. Here we will also set the data range as 'last 180 days'
3. Account Intel —> ICP fit score → Strong, Moderate
{% hint style="info" %}
**Note:** When you have multiple criteria's you can use 2 conditional operators - The 'AND' function includes only those accounts that match all the criterias. The 'OR' function and would include accounts that match any of the given criteria's.
{% endhint %}
**Step 9:** After adding the filters, click on **Save and Exit**.
In the accounts section you can view all the accounts in this segment. The tag appears beside the account.
You can also view the segment you created under the **'my segments'** tab
**Step 10:** Click on the 3-dotted menu and then click on **share segment.**
**Step 11:** Choose the members you want to share the segment with and add notes to give them more context about the segment. And hit the share button.
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