Step 4: Build custom segments that are most likely to convert

Segments in Reo.Dev are cohorts of accounts/developers/buyers categorized based on specific attributes. In this article, we will guide you on creating segments to find high-intent accounts.

Step 1: Click on Segments

When you're getting started on Reo.Dev and want to quickly find some high-intent accounts, magic segments is a great feature to explore.

Step 2: Click on 'Magic Segments'

These are pre-built segments by Reo.Dev to help you easily find the high-intent accounts.

Step 3: To create a new segment, click on Create New

Step 4: Based on your filter critera - choose whether to create a basic or an advanced segment.

Step 5: Decide whether to create a segment for accounts or developers or buyers.

As an example - we will create a segment for accounts that have been 'Active on your competitors Github repositories'

Step 6: Name the segment

Step 7: Add a custom tag name and description. It helps you quickly identify and filter these accounts.

Step 8: Add filters

For this segment we will add the following filters:

1. Activity Group —> Github Repository —> Repository Type —> 'Competition'

1. Activity Type —> Github —> Fork, Pull Request, Opened Issue, Comment. Here we will also set the data range as 'last 180 days'

1. Account Intel —> ICP fit score → Strong, Moderate

Note: When you have multiple criteria's you can use 2 conditional operators - The 'AND' function includes only those accounts that match all the criterias. The 'OR' function and would include accounts that match any of the given criteria's.

Step 9: After adding the filters, click on Save and Exit.

In the accounts section you can view all the accounts in this segment. The tag appears beside the account.

You can also view the segment you created under the 'my segments' tab

Step 10: Click on the 3-dotted menu and then click on share segment.

Step 11: Choose the members you want to share the segment with and add notes to give them more context about the segment. And hit the share button.