Introduction to Reo.Dev

Reo.Dev is a revenue intelligence tool tailored for developer-focused Go-To-Market teams. It identifies intent signals from a variety of developer-specific sources including GitHub interactions, package manager installations (e.g., npm, pip, helm), open-source telemetry, cloud sign-ups, and technical documentation and converts it into accounts and developer leads who are active around the customer’s product.

How can you use Reo.Dev's intent data?

1. Deanonymise your full pipeline: Many developers who interact with your product remain invisible to traditional sales tracking methods. Reo.Dev helps you:

   • Reveal the 80% of developers who engage with your documentation or product without signing up.

   • Surface anonymous sign-ups (e.g., Gmail or GitHub IDs) to gain more clarity on your pipeline.

2. Generate More Pipeline

   Reo.Dev utilizes third-party intent signals from platforms like:

   • GitHub (including competitor and complementary project engagement)

   • LinkedIn

   • StackOverflow

   • Reddit (via keyword monitoring)

   This allows you to identify potential leads early in their journey.

3. Prioritize Accounts by Dev Funnel Stage: Reo.Dev identifies where accounts are in the Dev Funnel by analyzing developer activity patterns, enabling you to focus on high-intent, high-value prospects for better conversion rates.

4. Build Target Lists

   Reo.Dev enables Go-To-Market teams to build more precise target lists at both the company and individual levels:

   • Company-level targeting: Identify companies based on their tech stack, size, developer team composition, and more.

   • Person-level targeting: Tap into Reo.Dev’s vast database of 25 million developers with 50,000 different skill sets, allowing you to pinpoint high-potential leads.

5. Increase Sales Outreach Effectiveness

   By tracking the developer’s journey, Reo.Dev enables better qualification and targeted outreach. Key benefits include:

   • Improved account qualification for outreach

   • Finding key buyers among developer leads

   • Highlighting high-value activities performed by an account, allowing SDR teams and AEs to personalize their outreach for maximum impact.