Testing Your Email Integration with Reo.Dev

When integrating Apollo, Outreach or Salesloft with Reo.Dev, it’s crucial to verify that profiles from your segments are correctly syncing into the chosen sequence. This ensures your outreach campaigns function as expected before launching them at scale.

However, testing these integrations comes with nuances that require a structured approach. Below, we outline common challenges, the recommended testing method, and how to validate your setup before going live.

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Why Traditional Testing Methods Won’t Work

🚫 Internal Employee Test Lists Won’t Work

A common way to test email sequences is by adding internal employee emails and running a test campaign.

Why this doesn’t work in Reo.Dev:

• When configuring your domain, Reo.Dev automatically hides all internal employee data from the UI and backend to maintain data cleanliness.

• This means internal employees won’t appear in segments, even if they engage with product assets.

• You won’t be able to add them to a sequence, making this method ineffective.

🚫 Personal Email Lists Have Limitations

Another common approach is using personal email IDs (e.g., Gmail, Yahoo) to test sequences.

Challenges with this approach:

• Reo.Dev only displays personal email addresses if they were captured via a first-party source (e.g., sign-up forms, product logins).

• If testing bulk email campaigns, personal emails must meet the segment criteria, which is difficult to control without unintentionally capturing other profiles.

• Most prospects in your dataset will have business emails, making personal email testing unreliable.

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Recommended Way to Test Apollo.io & Outreach.io Integration with Reo.Dev

To ensure your integration is working without sending unintended emails, follow this structured approach:

Step 1: Create a Test Sequence in Apollo.io or Outreach.io

1. Log in to your Apollo.io or Outreach.io account.

2. Navigate to Sequences and create a new sequence named: "Test Sequence for Reo.Dev"

3. Modify sequence settings to:

   • Disable all automated email steps (No auto-sends, no scheduled emails).

   • Ensure the sequence allows adding contacts dynamically or via manual upload.

4. Save the sequence and ensure it remains inactive except for testing.

Step 2: Use This Test Sequence in Reo.Dev

1. In Reo.Dev, navigate to Campaigns or any workflow where you add prospects to sequences.

2. Select your Test Sequence for Reo.Dev from Apollo.io or Outreach.io.

3. Run the process to sync profiles.

Step 3: Verify Syncing in Apollo.io or Outreach.io

1. Open your Apollo.io or Outreach.io dashboard.

2. Navigate to the Test Sequence for Reo.Dev you created.

3. Check if the profiles from Reo.Dev have been successfully added to the sequence.

4. If the profiles appear correctly, your integration is working as expected.

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Validating Your Setup with Apollo.io & Outreach.io

Once your test sequence is set up and profiles are syncing correctly, the next step is to verify that:

• Emails are formatted correctly

• Personalization variables (e.g., first name, company) populate correctly

• Email previews match expectations before sending

Both Apollo.io and Outreach.io offer built-in features to test and preview emails before launching sequences.

🔗 Apollo.io: Testing Email Templates & Variables

Apollo.io allows you to preview and test email templates before launching sequences. You can:

• Preview how emails will look for each prospect.

• Ensure variables like {{first_name}} and {{company}} populate correctly.

• Send test emails to an internal inbox for final review.

Checkout Apollo.io’s official guide on Sequences: 🔗 Apollo.io Sequences

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🔗 Outreach.io: Previewing & Sending Test Emails

Outreach.io provides tools to preview emails and verify variables before sending. You can:

• Preview emails for any prospect in a sequence.

• Send a test email to yourself or a colleague.

• Ensure merge fields and dynamic content work as expected.

Follow Outreach.io’s official guide: 🔗 Outreach.io Sequences

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Final Validation Before Going Live

Before launching real outreach campaigns, always:

• Send a test email to yourself or a colleague

• Check for missing or incorrect variables

• Ensure formatting, links, and CTA buttons render correctly

By following these steps, you can confidently launch sequences with properly formatted, personalized emails that reach the right audience.

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Need Further Help?

If you need assistance with the implementation, contact your Customer Success Manager via the Slack channel or email us at [email protected]