Filters 101

Filters in Reo.Dev are highly effective parameters in narrowing down your search results by allowing you to include or exclude specific data related to accounts, developers, and buyers. With these filters, you can streamline your search for high-intent opportunities, create focused segments, generate prospecting lists, and monitor developer activity. Filters are primarily used to create segments.

This article provides a comprehensive overview of the universe of filters available in Reo.Dev and how and why to use each one.

Developer Filters

Filter Name	Description
Designation	Filter developers based on their specific job titles.
Developer Tags	Filter developers based on assigned tag that indicate buyer persona or decision-making authority.
Location	Find the Region/State/City where the developer is doing the activity from
Has business email ID	Filter developers whose business email has been identified by Reo.Dev.
Has LinkedIn ID	Filter developers whose LinkedIn ID has been identified and verified by Reo.Dev.
Job Change Date	Find developers who switched jobs during the period you specify
Activity Score	Identify developers based on their activity score (High, Medium, Low)
Activity Score (Numeric)	Find developers whose activity score meets your selected threshold.

Account Filters

Activity Type	Description
Annual Revenue	Find accounts based on their annual revenue within specified ranges.
Location	Find accounts based on Region/State/City where the account HQ is located.
Employee Range	Filter accounts based on the number of employees within a specified range.
Founded Year	Find accounts by the year they were established.
Industry	Filter accounts by their industry or sector of operation.
Keywords	Find accounts based on the attributes that best define the company's offerings
Account Tags	Filter accounts based on assigned tags that indicate any action you want to take on them.
Customer Fit Score	Filter accounts based on a score indicating strong alignment with your Ideal Customer Profile. The score is categorised into Strong, Moderate and Weak.
#Deanonymized Developers	Filter accounts by the number of developers whose identities have been verified by Reo.Dev.
Dev Funnel	Filter accounts based on the stage of the developer funnel. Stages include Exploring, Evaluating, Building, Deployment.
#Developers	Find accounts by the number of developers active on your product assets
#Active Developer	Find accounts by the number of developers active on your product assets in a month
Activity Score	Identify accounts based on their developer activity score (High, Medium, Low)
Activity Score (Numeric)	Find accounts whose developer activity score meets your selected threshold.
Has Activity Surge	Filter accounts that have shown a recent spike in activity.
Lifecycle Stage	Filter accounts based on current stage of the account in the pipeline. Stages include: Discovery, In Market, In-Pipeline, Customer.
Lists	Narrow down accounts based on lists uploaded under My Lists.
Audiences	Find accounts from the Audience List you created.
CRM Owners	Find accounts based on their assigned CRM owner.
CRM Account Stage	Find accounts based on their stage in your CRM pipeline.
CRM Deal Stage	Filter accounts by the current deal stage recorded in your CRM.

Activity Filters

Activity	Description
Code Interaction	Filter by developer activity across npm, Docker, pip, Maven, and 40+ package managers
Product	Filter by key actions taken in Product such as Screen Visited, Product Login, and Copied Command
GitHub	Filter by GitHub actions: Fork Star Pull Request Opened Issue Watch Comment
Docs	Filter by activies done on your technical docs such as: Docs Review Copied Content
Website	Filter by actions done on your website: Viewed Pages Copied Content
Local Product	Use this filter to see all accounts showing localhost activities
Forms	Find accounts, developer, or buyers where sign-up forms have been submitted
Community	Filter accounts, developers, or buyers based on where developers are active across LinkedIn and Slack
Data API	Filter accounts, developers, or buyers based on key product metrics captured via telemetry or Cloud Product
Key Forms	Show accounts, developer and buyers associated with key form submissions.
GitHub Repository	Filter accounts, developers and buyers based on: Repository Type (Owned, Competitor, and Complimentory) Repository Owner Repository Name
Key Commands	Filter accounts, developer or buyers based on developers executing key product commands.
Key Doc Pages	Filter accounts, developer or buyers based on developers visiting your key documentation pages.
Key Product Pages	Filter accounts, developer or buyers based on developers visiting your key product pages.
Key Website Pages	Filter accounts, developer or buyers based on developers visiting your key website pages.
Slack Channels	Filter accounts, developer or buyers based on where developers are active on specific Slack channels.
Count of Activity	Find developers, accounts, or buyers based on the activity count you specify.
Date of Activity	Filter results by the date when the activity occurred.
First Activity Date	Filter by date when developer's first activity was recorded by Reo.Dev.
Last Activity Date	Filter by date when developer's most recent activity was recorded by Reo.Dev.