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Buyer Persona Configuration in Reo.Dev

Create Custom Buyer Personas to Find High-Intent Decision-Makers from ReoDB

Reo.Dev’s Buyer Persona feature allows you to define custom personas to quickly find ICP-fit buyers (decision-makers) and developers (practitioners) to refine your prospecting strategy.

Instead of relying solely on geographic triangulation, you can find buyers based on tech functions, and seniority levels in addition to location — a crucial advantage when selling to large enterprises or remote teams.

Why Use Buyer Personas?

1) Overcome Geographic Limitations

  • In large enterprises, practitioners and decision-makers may be in different countries.

  • Remote work setups make geographic-based buyer recommendations less reliable.

2) Precision Targeting by Tech Function, Tech Skills & Seniority

  • DevTool companies sell to different technical personas based on tech function:

    • AI/ML-focused DevTools may have buyers in

      • AI/ML Leadership

      • Generative AI & LLMs

      • Predictive Analytics & Intelligence

    • A cybersecurity DevTool may target:

      • Security Leadership

      • Cloud Security Leadership

      • Threat & Defense

By creating custom personas, you ensure ReoDB finds buyers most relevant to your ICP (Ideal Customer Profile).

How to Create a Buyer Persona in Reo.Dev

Navigate to Persona Configuration

  1. Go to Settings → Configurations

  1. Click Configure under Persona Configuration.

The Persona Configuration screen includes two tabs:

  • Persona Templates Curated persona examples provided by Reo.Dev that users can quickly clone and customize.

  • My Personas All personas created and saved by the user.

Persona Templates (Pre-Made Examples)

Persona Templates are designed to help users get started faster by providing commonly used buyer persona definitions. Each template includes pre-applied filters, which can be cloned, edited, and saved.

Clicking the Clone icon on any template opens the persona editor with pre-filled criteria.

Default Templates Provided:

  • US Technology Buyers

  • DevOps Buyers

  • AI/ML Buyers

  • Cyber Security Buyers

Once saved, the persona will appear under My Personas.

Create a New Persona

  1. Go to Persona Configuration → My Personas tab

  2. Click Create New (top-right corner).

  3. Apply Persona Criteria to define your ideal buyer persona:

    • User Persona

      • Location (e.g., USA, Europe, APAC)

      • Seniority Level (Director, VP, CXO, etc.)

    • Technology Persona

      • Tech functions (AI/ML Leadership, Generative AI & LLMs, DevOps Platform & Reliability etc)

      • Tech skills (Terraform, linux, Spring Boot etc - you can choose from 65,000 unique technical skills)

    Note: For Technology Persona, you can choose to filter by Tech Functions and/or Tech Skills. Selecting “includes any of” works as an Either/OR condition - the persona will match if they meet at least one of the selected criteria.

    Selecting “includes all of” works as an AND condition — the persona will match only if they meet all selected criteria.

  1. Then, Click on Next.

  2. Reo suggests AI-generated persona names. You can choose to edit the name. You can also set a persona as your default persona. Once you set it, ReoDB will always show you contacts matching that default persona. To set a persona as your default persona, simply turn on the toggle 'Set as Default Persona'.

  3. Finally, Click on Save

Use your persona in More Prospects to get targeted buyer recommendations

Setting a Default Persona

In the My Personas tab, you can mark any of your created personas as your default by clicking Set Default.

Once set:

ReoDB will always open with this persona selected whenever you go to ReoDB within the More Prospects tab of an account.

This replaces the default “Reo Recommended” persona, giving you tighter control over persona-based prospecting.

Previewing and Cloning Personas

  • Use the Clone icon to duplicate any persona (from either Templates or My Personas).

  • Edit filters or criteria if needed.

  • Save and use across your prospecting workflows.

Best Practices for Creating Personas in Reo.Dev

✔ Always Create at Least Two Personas

  1. Buyer Persona – Target senior decision-makers.

  2. Developer Persona – Identify practitioners influencing the purchase.

✔️ Leverage Location Filters for Multi-Region Sales

  • If selling in multiple geographies, create regional personas:

    • AI Buyers – USA

    • AI Buyers – Europe

    • APAC DevOps Leaders

Example Buyer Personas

Persona Name
Location
Seniority
Tech Function
Tech Skills

AI/ML Buyers

USA, Europe

VP, Director, CXO

Artificial Intelligence and Machine Learning

ML Flow,ML Ops, Tensorflow, Pytorch

Security Buyers

North America

Director, VP, CXO

Security Architecture and Leadership, Cloud Security Engineering

Cloud Security & IAM, GCP Cloud Security, SIEM

Cloud/DevOps Buyers

APAC, USA

Director, VP

DevOps & CI/CD

Kubernetes, Terraform, IaC, CI/CD

Finding Buyers Using Your Personas

  1. Go to More Prospects in the Account detail page.

  2. Select Persona → Choose your persona from the dropdown.

  3. Apply additional filters (if needed).

  4. Select the profile/s that interest you & click on Reveal.

  5. Check the Revealed Tab to take further action.

Note, these buyers can be: ✅ Synced to CRM (HubSpot, Salesforce, etc.) ✅ Added to Apollo.io / Outreach.io email sequences or Salesloft Cadences.

Related Guides

For a deeper understanding of how to discover and engage decision-makers in Reo.Dev, check out these guides:

A step-by-step guide on leveraging the Buyer Section to identify, segment, and engage high-intent decision-makers efficiently.

By combining Buyer Personas with these workflows, you can streamline your prospecting process and engage the most relevant stakeholders faster.

PreviousHow to Find, Segment & Engage Decision-Makers in Reo.Dev’s Buyer SectionNextSegments

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