Buyer Persona Configuration in Reo.Dev

Create Custom Buyer Personas to Find High-Intent Decision-Makers from ReoDB

Reo.Dev’s Buyer Persona feature allows you to define custom personas for both buyers (decision-makers) and developers (practitioners) to refine your prospecting strategy.

Instead of relying solely on geographic triangulation, you can also track buyers by their specific job titles, functions, and seniority levels—a crucial advantage when selling to large enterprises or remote teams.

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Why Use Buyer Personas?

1) Overcome Geographic Limitations

• In large enterprises, practitioners and decision-makers may be in different countries.

• Remote work setups make geographic-based buyer recommendations less reliable.

2) Precision Targeting by Job Title & Function

• DevTool companies sell to different technical personas depending on their niche.

• AI/ML-focused DevTools may have buyers like:

  • Head of Data Science

  • Chief Data Scientist

  • VP Engineering, AI

  • Machine Learning Lead

• A cybersecurity DevTool may target:

  • CISO

  • VP Security

  • Director of Threat Intelligence

By creating custom personas, you ensure ReoDB finds buyers most relevant to your ICP (Ideal Customer Profile).

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How to Create a Buyer Persona in Reo.Dev

Navigate to Persona Configuration

1. Go to Settings → Configurations.

   
2. Click Configure under Persona Configuration.

The Persona Configuration screen includes two tabs:

• Persona Templates Curated persona examples provided by Reo.Dev that users can quickly clone and customize.

• My Personas All personas created and saved by the user.

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Persona Templates (Pre-Made Examples)

Persona Templates are designed to help users get started faster by providing commonly used buyer persona definitions. Each template includes pre-applied filters, which can be cloned, edited, and saved.

Clicking the Clone icon on any template opens the persona editor with pre-filled criteria.

Default Templates Provided:

• US Technology Buyers

• DevOps Buyers

• AI/ML Buyers

• Cyber Security Buyers

Once saved, the persona will appear under My Personas.

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Create a New Persona

1. Go to Persona Configuration → My Personas tab

2. Click Create Persona (top-right corner).

3. Enter a Persona Name (e.g., AI/ML Decision-Makers or Cybersecurity Buyers).

4. Apply filters to define the persona:

   • Location (e.g., USA, Europe, APAC)

   • Seniority Level (Director, VP, CXO, etc.)

   • Job Function (Engineering, Security, Data Science, etc.)

   • Designation (Specific job titles your ICP holds)

3) Use Wildcards for Job Titles (Best Practice)

• The Designation filter allows free-text entry.

• Use the * wildcard at the start and end of a keyword to track any variation of that title.

• Example:

  • Entering *Data Science* will match:

    • Head of Data Science

    • Director of Data Science

    • Principal Data Science Engineer

4️⃣ Save & Apply Personas

• Click Save Persona to store it for future searches.

• Use your persona in Find More Buyers to get targeted buyer recommendations

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Setting a Default Persona

In the My Personas tab, you can mark any of your created personas as your default by clicking Set Default.

Once set:

ReoDB will always open with this persona selected whenever you go to Find More Buyers inside the Prospects tab of an account.

This replaces the default “Reo Recommended” persona, giving you tighter control over persona-based prospecting.

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Previewing and Cloning Personas

• Use the Clone icon to duplicate any persona (from either Templates or My Personas).

• Edit filters or criteria if needed.

• Save and use across your prospecting workflows.

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Best Practices for Creating Personas in Reo.Dev

✔ Always Create at Least Two Personas

1. Buyer Persona – Target senior decision-makers.

2. Developer Persona – Identify practitioners influencing the purchase.

✔️ Leverage Location Filters for Multi-Region Sales

• If selling in multiple geographies, create regional personas:

  • AI Buyers – USA

  • AI Buyers – Europe

  • APAC DevOps Leaders

✔️ Use Wildcards for More Matches

• Instead of “CTO”, use *CTO* to include:

  • Chief Technology Officer

  • VP, CTO Office

  • CTO, AI Division

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Example Buyer Personas

Persona Name	Seniority	Job Titles	Location
AI/ML Buyers	VP, Director, CXO	Head of AI, Chief Data Scientist, VP Engineering (AI), Machine Learning Lead	USA, Europe
Cybersecurity Buyers	Director, VP, CXO	CISO, Director of Threat Intelligence, VP Security	North America
Cloud/DevOps Buyers	Director, VP	Director of Cloud Engineering, Head of DevOps, VP Platform Engineering	APAC, USA

Additional Resources

For a comprehensive list of 67 DevTool categories, senior buyers, and developer personas, refer to our public Notion resource:

🔗 Comprehensive List of DevTool Categories, Senior Buyers & Developer Personas Job Titles

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Finding Buyers Using Your Personas

1. Go to Prospects → Find More Buyers.

2. Select Persona → Choose your persona from the dropdown.

3. Apply additional filters (if needed).

4. Select the profile/s that interest you & click on Add to Buyers to populate the Buyer Section.

Note, these buyers can be: ✅ Synced to CRM (HubSpot, Salesforce, etc.) ✅ Added to Apollo.io / Outreach.io email sequences or Salesloft Cadences.

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Related Guides

For a deeper understanding of how to discover and engage decision-makers in Reo.Dev, check out these guides:

• 🔗 Find Buyer Contact Learn how to find buyer contact details using Reo.Dev’s AI-powered recommendations, based on seniority and developer activity within an account.

• 🔗 How to Find, Segment & Engage Decision-Makers in Reo.Dev’s Buyer Section

A step-by-step guide on leveraging the Buyer Section to identify, segment, and engage high-intent decision-makers efficiently.

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By combining Buyer Personas with these workflows, you can streamline your prospecting process and engage the most relevant stakeholders faster.