Overview
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For developer tool companies, product usage data can provide vital insights into buying intent of the users. The unique challenge for DevTool companies is that Product usage data can sometimes be anonymous, or hard to combine with all other intent signals
Tracking key metrics around product usage such as number of active users, time spent by users, degree of usage, etc. can help the sales and marketing teams to devise efficient account based outreach campaigns.
Broadly, product usage can be tracked from:
Telemetry Data for Self-hosted products
SaaS usage for Cloud hosted products
You can easily share this data with Reo.Dev using the Product Usage API. Reo.Dev’s intelligence platform will triangulate data coming from other sources such as GitHub repositories, documentation and website tracking and community sources to generate powerful buying intent for the sales and marketing teams.
Some of the popular products in various categories and their usage metrics are listed .
For Product Usage Data, we will be collecting usage and identity data of the developers. You can view the list of data points .