Developer Audience

This section explains how you can leverage the developer audience feature to find developers based on specific skillsets, job title, and location within your target account lists or company audience.

Here’s a step-by-step guide to building a developer audience:

Creating a Developer Audience:

Step 1: Under tools on the left navigation panel - Navigate to the ‘Audiences’ section

Step 2: Click on the Developers tab

Step 3: Next, click on ‘Create Audience’

Step 4: Start by adding the ‘Developer details’

1. Skills - Search for the specific skill sets that fit your ideal developer persona

1. Job Title - Add a specific designation or job function

1. Locations - Specify the location(s) where you want to find developers from

Step 5: Next, choose the ‘Company’ - which is basically specifying companies you want to find developers in. These could be from a:

1. List - If you have a target account list - you can upload that on Reo.Dev and then find developers within those target companies.

1. Audiences - You can further find developer from accounts within a company audience.

1. Firmographics - You can also choose to just find developers from companies based on specific firmographic filters (company industry, company HQ location, revenue, size)

Step 6: Now, click on Preview to view developers matching the defined criteria

To access the full audience click on ‘Continue to Save’

Step 7: Define the Audience Name

Step 8: Add the number of developers to save. Here you can define the maximum number of developers you want to fetch.

Step 9: Select Contact Ids to fetch. You can choose to fetch only the LI IDs or choose to fetch LinkedIn and business email IDs both.

Step 10: Once you’ve set this - click on Save Audience.

Managing Developer Audience

Once your developer audience is created, you can manage it from the Developers tab:

1. Audience name

2. Total count - Total number of developers in an audience

3. Status

   • In-progress - This indicates audience is still being created.

   • Complete - This indicates audience is completed. You can view the developers for these audiences.

   • Complete (restricted) - This indicates that the developer audience is complete but some developers are hidden due to low credits. You can use the actions menu to view them.

Actioning on Developer Audience

Once you've created a developer audience there's a range of actions you can take to manage and act on the data. Here's a quick overview of those actions:

1. View Developers - View all developer details like - name, designation, skills, matched skills, company, developer location, and contact IDs (LI, email, stackoverflow, Github ID etc)

2. Download CSV of developer audience to export this data

3. Create campaign - Enrol developers in your existing email sequences