Developer Audience

This section explains how you can leverage the developer audience feature to find developers based on specific skillsets, job title, and location within your target account lists or company audience.

Note: Only users with 'Admin' role on Reo.Dev can create and access audiences.

Here’s a step-by-step guide to building a developer audience:

Creating a Developer Audience:

Step 1: Navigate to the ‘Audiences’ section from the left panel

Step 2: Click on Create New > Select Developer Audience

Step 3: Start by adding the ‘Developer details’

1. Tech Skills - Search for the specific skill sets that fit your ideal developer persona

1. Tech Function - Add a specific job function that you prefer

1. Seniority - Select the level of seniority that you want to target

1. Country - Specify the countries where you want to find developers from

Step 4: Next, choose the ‘Company' - which is basically specifying companies you want to find developers in. These could be from:

1. Account Segments: You can find developers with specific skill sets from any of your existing account segments in Reo.

2. Account Lists: If you have a target account list, you can upload that to Reo.Dev and then find developers within those target companies.

3. Company Audiences - You can further find developers from accounts within a company audience.

4. Firmographics - You can also choose to just find developers from companies based on specific firmographic filters (company industry, company HQ Country, revenue, employees)

Step 5: Now, click on Preview to view developers matching the defined criteria

Note: This is a limited preview showing 25 developers from all the developer profiles fetched for the set criteria.

To access the full audience, click on ‘Continue to Save’

Step 7: Define the Audience Name

Step 8: Define max developers per company: Here you can select the maximum number of developers you want to add from each company. You can choose up to 20 developers per company.

Step 9: Select contact IDs to fetch. You can choose to fetch only the LI IDs, only business email IDs, or choose to fetch LinkedIn and business email IDs both.

The credit summary shows you the number of credits that will be consumed for building this audience.

• The number of credits consumed for fetching only LI Ids for each developer = 1 credit

• The number of credits consumed for fetching LI and business email ID for each developer = 2 credits

Step 10: Once you’ve set this, click on Save Audience.

It can take up to 24 hours to populate the audience. New developers matching the defined criteria will be added automatically when new companies are added to the source account list, segment, or audience.

Managing Developer Audience

Once your developer audience is created, you can manage it from the Developers tab:

1. Audience name

2. Total count - Total number of developers in an audience

3. Status

   • In-progress - This indicates the audience is still being created.

   • Complete - This indicates the audience is complete. You can view the developers for these audiences.

   • Complete (restricted) - This indicates that the developer audience is complete but some developers are hidden due to low credits. You can use the actions menu to view them.

4. Auto-refresh status: This is turned on by default for all developer audiences. So it auto-adds developers matching the defined criteria from any new account added to your segment/list/audience. If you disable this, any new developers identified in the account segments/list/audiences will not be added for that particular developer audience.

5. Last refreshed at: This shows the most recent date and time when new contacts were added to an audience.

Actioning on Developer Audience

Once you've created a developer audience, there's a range of actions you can take to manage and act on the data. Here's a quick overview of those actions:

1. View Developers - View all developer details like name, designation, skills, matched skills, company, developer location, and contact IDs (LI, email, Stack Overflow, GitHub ID, etc)

2. Download CSV of developer audience to export this data

3. Create campaign - Enrol developers in your existing email sequences

4. Sync to CRM - Sync developer audience to your CRM directly. This enables you to filter and view the contacts from a specific audience in your CRM itself.

5. Clone Audience - Clone an existing audience