Configure Ideal Customer Profile (ICP)

This guide explains how to configure your ICP’s score and tech-stack criterias to identify the accounts that match your ICP automatically.

Step 1: Click on 'Configurations' under settings in the left navigation panel. Next, click on configure under the 'Ideal Customer Profile (ICP)' card.

Configure ICP fit score

Configuring your ICP fit score by specificying the following Firmographics attributes:

• Location (Region/Country of the organisation)

• Employees (Employee range)

Each attribute has two preferences. Preference one represents the stronger criteria, closely aligned with the ideal profile, while Preference two serves as a secondary level, offering more flexibility in account matching.

Step 1: Choose the desired location preferences from the drop-down menu

Step 2: Choose the employee range attribute from the drop-down menu

Configure ICP technographics

Choose specific technologies that best define your ICP. You can select tech categories from the drop-down or even search for specific technologies.

Once you’ve set this up, click on save.

Note:

In the Technology Stack section of the Accounts Overview page, Reo displays the ICP technologies identified for the account, along with the most recent job postings for those technologies.

This information is pulled based on the ICP technologies configured in the previous step.

Furthermore, under the hiring insights tab in the account section you can also filter jobs based on these ICP fit technologies.

Create a Segment based on technographics and job postings

Build highly targeted account/developer/buyer segments based on:

a. Technographics

Use the Technology Stack filter to create a segment based on ICP technologies or any other tech category that matters to you.

b. Job postings -

Use the Tech Job Postings filter to find accounts that are actively hiring around your ICP tech:

• Job Matching Tech - Find job postings for specific ICP technologies or any other tech category

• Job Title - Search for specific job titles

• Job Posting Date - Filter based on job posting date

• Job Seniority - Filter based on seniorty level - (Founder, CXO, Head etc)

• Job Country - Filter based on country

• Job State - Filter based on location

How ICP scores are calculated

Reo.Dev assigns ICP scores to accounts based on the location and employee range. These scores are categorized as Strong, Moderate, or Weak based on how closely a prospect matches the Location and Employee range preferences set in the ‘Configure ICP score’ step.

There are 2 scenarios here:

1. When both Location and Employee Range is configured

In this case here's how the customer fit score is calculated:

• Customer fit = Strong, if:

  • Both Location (P1) and Employees (P1) match

  • Location (P1) and Employees (P2) match

  • Location (P2) and Employees (P1) match

• Customer fit = Moderate, if:

  • Both Location (P2) and Employees (P2) match

• Customer fit = Weak, if:

  • None of the above conditions are met.

1. Only one of Location and Employee Range is configured

• Customer fit = Strong, if:

  • P1 condition matches

• Customer fit = Moderate, if:

  • P2 condition matches

• Customer fit = Weak, if:

  • Neither P1 or P2 match

We highly recommend setting both preferences (P1 and P2) for Location and Employee range to get the most accurate customer fit score.

Reassessment Timeline

Once the customer fit criteria are updated, Reo.Dev will reassess all accounts and assign new scores within 24 hours. This ensures that the latest criteria are applied consistently across your account database.

If you need to refine your criteria, you can update them anytime, and the reassessment process will automatically take place within the next 24-hour cycle.