Add Prospects to your Email Sequences

• Introduction

• Step 1: Connect Your Email Sending Tool

• Step 2: Add to Email Sequences

• Next Steps

Need help at any point? If you need support implementing this playbook end to end, contact your Account Manager or write to us at [e-mail].

Introduction

Once you have either a list of buyer contacts based on your ICP persona or a set of developer champions identified through activity signals. You have also figured out the right messaging angle to use.

Now it is time to get these prospects into your email sequences and let the outreach run on autopilot.

Reo.Dev gives you two ways to do this: one-by-one for precise, account-specific outreach, or in bulk when you want to move an entire audience through a sequence at once.

Let's explore this workflow in two simple steps.

Step 1: Connect Your Email Sending Tool

To add prospects to sequences from Reo.Dev, you first need to connect your email sending tool to the platform. This is a one-time setup that can only be done by a user with Admin role permissions.

If this has not been configured yet, reach out to your Account Manager and they will help you get it set up.

Setup guides for each tool:

• Connect Apollo.io with Reo.Dev

• Connect Outreach with Reo.Dev

• Connect Salesloft with Reo.Dev

Step 2: Add to Email Sequences

Once your email tool is connected, there are two options to get your prospects contact list into sequences.

Option A: Add Prospects Individually

Use this when you are working an account and want to handpick specific contacts to enroll based on what you know about their activity.

You can add prospects to a sequence from four places inside Reo.Dev:

1. More Prospects tab in Account Overview Navigate to the account page and open the More Prospects tab. Select the contacts you want to enroll, then click Actions in the top right dropdown and select Add to Sequence.

2. Active Developers tab in Account Overview Open the account page and go to the Active Developers tab. Select developers from the list, click Actions in the top right dropdown, and choose Add to Sequence.

3. Developers section Navigate to the Developers section, select the contacts you want to enroll, then click Actions in the top right dropdown and choose Add to Sequence.

4. Buyers section Navigate to the Buyers section, select the relevant buyer contacts, then click Actions in the top right dropdown and choose Add to Sequence.

Option B: Add Prospects in Bulk via Campaigns

Use this when you want to enroll an entire audience or segment into a sequence at once, and have new contacts automatically enrolled as they are added over time.

Navigate to Tools → Campaigns → Create Campaign.

Campaigns work with five source types, so you can run bulk outreach against whichever list best fits your workflow:

• Buyer Audience

• Buyer Segment

• Developer Segment

• Developer Audience

• Enriched File (Developers List)

Select your source, choose the sequence from Apollo, Outreach, or Salesloft, set the sender, and create the campaign.

From that point, any new contact that matches the source criteria will be automatically enrolled into the sequence without any manual action needed.

For a detailed walkthrough of the campaigns feature, refer to the Run Bulk Email Campaigns guide.

Next Steps

If you want to get buyer contacts in bulk across all your target accounts, refer to this playbook:

Upload Target Accounts & Get Buyer Contacts