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Outreach

Reo.Dev’s Outreach.io integration allows GTM teams to seamlessly connect with prospects, enabling efficient engagement with buyers and developers through automated email sequences and campaigns.

With this integration, you can:

  • Directly add prospects from Reo.Dev to Outreach.io sequences.

  • Run targeted email campaigns for developer segments in Reo.Dev

Prerequisites

You must be an Admin in both Reo.Dev and Outreach.io to complete this integration.

Step 1: Log in to your Reo.Dev Admin account.

Step 2: Click on Integrations -> Messagin tools -> Connect under Outreach

Step 3: Sign in to your Outreach.io account to which you wish to connect.

Note: You must have an Admin role in Outreach.io to complete this integration successfully.

Step 4:

  • After signing in to your Outreach.io account, you will see a confirmation screen indicating that your Outreach app is successfully connected to Reo.Dev.

  • Click "Click to config" to proceed with configuring your sequence settings.

Configure Sequence Settings

  • Once connected, Reo.Dev will fetch all your Outreach.io sequences.

  • Choose which sequences to activate and surface in Reo.Dev.

  • Click Save to confirm the setup.

6. Configure Sequence Ownership

You can choose whether a sequence is Private or Shared. Private Sequences

  • Visible only to the owner by default.

  • Other users cannot find or use the sequence.

  • An admin can optionally allow certain user profiles to discover and use private sequences.

Shared Sequences

  • Accessible to other users in the workspace.

  • Others can find and use the sequence (based on your organization’s visibility rules).

  • Admins can further restrict visibility so users only see sequences that belong to the same Collection as their team.

In Short

  • Owner = Who is responsible for the sequence.

  • Private = Only you (and optionally admins/allowed profiles) can see and use it.

  • Shared = Your team can find and use it, with visibility optionally limited by Collections.

7. Editing Your Integration Settings

  • You can click on the gear icon to adjust your sequence settings.

If unsure which sequences to enable for each profile, you can set them up later by revisiting this settings page.

Step 2: Using Outreach.io Integration in Reo.Dev

Use Case 1: Adding Buyers or Developers to an Outreach.io Sequence

Best for: SDRs engaging decision-makers in ICP accounts.

1. Navigate to the Accounts Panel

  • Click on Accounts and select an account of interest.

  • Go to the More Prospects tab.

2. Add Buyers to an Outreach.io Sequence

  • Select the buyers from the Revealed tab and click Add to Outreach Sequence.

  • In the popup modal:

    • Choose the Outreach.io sequence from the dropdown that best matches this cohort.

    • Select the email inbox to send emails from.

    • Click Send to Sequence to initiate outreach.

Only Verified Business Emails Are Enrolled

Reo.Dev only enrolls prospects who have verified business emails. If a selected buyer/developer does not have a valid business email, they will not be added to the Outreach.io sequence.

Use Case 2: Running an Email Broadcast Campaign for Developers

Best for: Automating outreach to engaged developers in your ecosystem.

1. Navigate to Campaigns

  • Click Tools → Campaigns in the sidebar.

  • Click Create in the top-right.

2. Configure Your Outreach Campaign

  • In the popup modal:

    • Campaign Name: Enter a relevant name (e.g., “Retargeting High-Intent Developers”).

    • Segment Name: Select a developer-based segment created in Reo.Dev (not an account-based one).

    • Channel: Choose Outreach.io.

    • Sequence: Select the Outreach.io sequence for this segment.

    • Send Email From: Choose the sending inbox.

    • Check "Do not add prospects already in an active sequence" (Best practice to prevent spam).

  • Click Create to launch the campaign.

Only Developers with Verified Business Emails Are Enrolled

When running developer outreach campaigns, Reo.Dev only adds developers who have verified business emails to the Outreach.io sequence. Developers without a valid business email will not be enrolled.

How Reo.Dev Automates Developer Outreach

Once the campaign is set up, this process becomes dynamic in Reo.Dev:

  • Whenever a new developer meets the criteria of the selected segment, they are automatically added to the segment.

  • This means they will also be automatically added to the connected Outreach.io sequence without manual intervention.

  • The syncing happens every 24 hours, ensuring new developers are enrolled into the sequence seamlessly.

🔗 To learn more on bulk email campaigns, refer to this guide below: Running Bulk Email Campaigns

Important Note on Outreach.io Sequence Throttling & Sending Limits

When adding prospects to Outreach.io sequences through Reo.Dev, the sending behavior depends on Outreach.io’s throttle limits and lead statuses (e.g., Pending, Active, Finished).

Make sure to configure your Outreach.io sequence throttling settings properly to avoid exceeding daily send limits.

🔗 Refer to Outreach.io’s official guide on sequence throttling and sending limits: How to Configure Outreach Sequence Throttles

Final Notes & Best Practices

  • Segment buyers & developers separately for higher engagement rates.

  • Regularly monitor Outreach.io sequences to track performance.

  • Ensure your Outreach.io throttling settings are optimized for efficient email delivery.

Additional Testing Guide for Reo.Dev

To ensure your email integration is working end-to-end, including how Reo.Dev syncs data with Outreach.io and how emails are triggered, refer to our detailed testing guide:

Testing Your Email Integration with Reo.Dev

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