# Outreach
Reo.Dev’s **Outreach.io integration** allows GTM teams to seamlessly connect with prospects, enabling efficient engagement with **buyers and developers** through automated email sequences and campaigns.
With this integration, you can:
* **Directly add prospects** from Reo.Dev to Outreach.io sequences.
* **Run targeted email campaigns** for developer segments in Reo.Dev
#### **Prerequisites**
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**You must be an Admin in both Reo.Dev and** Outreach.io to complete this integration.
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**Step 1:** Log in to your **Reo.Dev Admin account**.
**Step 2:** Click on **Integrations -> Messagin tools -> Connect under Outreach**
**Step 3**: Sign in to your Outreach.io **account** to which you wish to connect.
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**Note:** You must have an **Admin role in Outreach.io** to complete this integration successfully.
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**Step 4:**
* After signing in to your Outreach.io account, you will see a confirmation screen indicating that your Outreach app is successfully connected to Reo.Dev.
* Click **"Click to config"** to proceed with configuring your sequence settings.
#### **Configure Sequence Settings**
* Once connected, Reo.Dev will fetch all your Outreach.io **sequences**.
* Choose which sequences to activate and surface in Reo.Dev.
* Click **Save** to confirm the setup.
#### **6. Configure Sequence Ownership**
You can choose whether a sequence is **Private** or **Shared**.\
\
**Private Sequences**
* Visible only to the owner by default.
* Other users cannot find or use the sequence.
* An admin can optionally allow certain user profiles to discover and use private sequences.
**Shared Sequences**
* Accessible to other users in the workspace.
* Others can find and use the sequence (based on your organization’s visibility rules).
* Admins can further restrict visibility so users only see sequences that belong to the same Collection as their team.
**In Short**
* Owner = Who is responsible for the sequence.
* Private = Only you (and optionally admins/allowed profiles) can see and use it.
* Shared = Your team can find and use it, with visibility optionally limited by Collections.\
#### **7. Editing Your Integration Settings**
* You can click on the gear icon to adjust your sequence settings.
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If unsure which sequences to enable for each profile, you can set them up later by revisiting this settings page.
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***
### **Step 2: Using** Outreach.io **Integration in Reo.Dev**
#### **Use Case 1: Adding Buyers or Developers to an** Outreach.io **Sequence**
**Best for:** SDRs engaging decision-makers in ICP accounts.
#### **1. Navigate to the Accounts Panel**
* Click on **Accounts** and select an account of interest.
* Go to the **More Prospects** tab.
#### **2. Add Buyers to an** Outreach.io **Sequence**
* Select the buyers from the Revealed tab and click **Add to Outreach Sequence**.
* In the **popup modal**:
* **Choose the** Outreach.io **sequence** from the dropdown that best matches this cohort.
* **Select the email inbox** to send emails from.
* Click **Send to Sequence** to initiate outreach.
{% hint style="info" %}
**Only Verified Business Emails Are Enrolled**
Reo.Dev only enrolls prospects who have verified business emails. If a selected buyer/developer does not have a valid business email, they will **not be added** to the Outreach.io sequence.
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***
#### **Use Case 2: Running an Email Broadcast Campaign for Developers**
**Best for:** Automating outreach to engaged developers in your ecosystem.
#### **1. Navigate to Campaigns**
* Click **Tools → Campaigns** in the sidebar.
* Click **Create** in the top-right.
#### **2. Configure Your Outreach Campaign**
* In the **popup modal**:
* **Campaign Name**: Enter a relevant name (e.g., “Retargeting High-Intent Developers”).
* **Segment Name**: Select a **developer-based segment** created in Reo.Dev (not an account-based one).
* **Channel**: Choose Outreach.io.
* **Sequence**: Select the Outreach.io **sequence** for this segment.
* **Send Email From**: Choose the sending inbox.
* **Check "Do not add prospects already in an active sequence"** (Best practice to prevent spam).
* Click **Create** to launch the campaign.
***
{% hint style="info" %}
#### **Only Developers with Verified Business Emails Are Enrolled**
When running developer outreach campaigns, Reo.Dev **only adds developers who have verified business emails** to the Outreach.io sequence. Developers without a valid business email **will not be enrolled**.
{% endhint %}
***
### **How Reo.Dev Automates Developer Outreach**
Once the campaign is set up, **this process becomes dynamic** in Reo.Dev:
* Whenever a **new developer meets the criteria** of the selected segment, they are **automatically added** to the segment.
* This means they will **also be automatically added** to the connected Outreach.io sequence **without manual intervention**.
* The syncing happens **every 24 hours**, ensuring new developers are enrolled into the sequence seamlessly.
***
🔗 **To learn more on bulk email campaigns, refer to this guide below**:\
[Running Bulk Email Campaigns](https://docs.reo.dev/campaigns/run-bulk-email-campaigns)
***
### **Important Note on** Outreach.io **Sequence Throttling & Sending Limits**
When adding prospects to Outreach.io sequences through Reo.Dev, the **sending behavior depends on Outreach.io’s throttle limits and lead statuses** (e.g., **Pending, Active, Finished**).
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**Make sure to configure your** Outreach.io **sequence throttling settings properly** to avoid exceeding daily send limits.
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🔗 **Refer to Outreach.io’s official guide on sequence throttling and sending limits**:\
[How to Configure Outreach Sequence Throttles](https://support.outreach.io/hc/en-us/articles/205107348-How-To-Configure-Outreach-Sequence-Throttles)
***
### **Final Notes & Best Practices**
* **Segment buyers & developers separately** for higher engagement rates.
* **Regularly monitor** Outreach.io **sequences** to track performance.
* **Ensure your** Outreach.io **throttling settings are optimized** for efficient email delivery.
***
#### **Additional Testing Guide for Reo.Dev**
To ensure your email integration is working end-to-end, including how Reo.Dev syncs data with Outreach.io and how emails are triggered, refer to our **detailed testing guide:**
[Testing Your Email Integration with Reo.Dev](https://docs.reo.dev/campaigns/testing-your-email-integration-with-reo.dev)
