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Gong Flows

Reo.Dev’s Gong integration allows GTM teams to automate and personalize their outreach to developers and buyers from Gong flows - directly within Reo.Dev. This guide gives you a step-by-step breakdown of how to set up the Gong Integration on Reo.Dev.

What This Integration Enables

  1. Add buyers or developers directly from the Accounts → More Prospects tab + Active Developers tab to Gong flows

  2. Use the Buyer or Developers section to discover relevant profiles and add them to Gong Flows

  3. Add individual developers and buyers to the Gong flow directly from their profiles

  4. Run automated campaigns for buyer and developer segments by syncing them to Gong Flows

Pre-requisites:

  1. You must have an ‘ADMIN’ role in Reo.Dev

  2. You must have a CRM integration ( Hubspot/Salesforce/Attio) and must be logged in with your CRM admin account

A few key things to note:

  1. Gong works on CRM first architecture. Which means - only those contacts that are synced to CRM can be sent to Gong Flows.

    1. If a non-crm synced developer/buyer is selected - you can choose the option to send contact to CRM first and then it will be synced to Gong

    2. The contacts which can’t be synced to CRM, can’t be sent to Gong

  2. Sender’s Email ID is mandatory to list the available flows

  3. Archived Gong Flows won’t show up or trigger any actions in Reo.Dev. To use them again, just unarchive/activate the Flows.

  4. Sync Delay Notice After being pushed from Reo. Dev, profiles may take up to 10–15 minutes to appear in the selected Gong Flows. Campaigns can take upto 24 hours

Integration Setup: Connecting Reo.Dev to Gong Flows

Step 1: Go to Integrations > Locate the Gong card under Messaging Tools > Click on connect

Step 2: Add your Gong access key and secret key. Here’s how you can get the API Keys from Gong:

  • Log in to your Gong account at app.gong.io

  • Go to Admin Center → Ecosystem → API

  • On the API page, click Get API Key (if no key exists yet, this will generate one)

  • Copy your Access Key and Access Key Secret — store these somewhere safe, as the secret won't be shown again

Paste the access key and secret key in Reo.Dev.

Sending Contacts to Gong Flows

There are multiple ways you can enrol leads into Gong Flows from Reo.Dev:

#1 Add developers to a Gong Flow from the Developers Section

  1. Navigate to the developers section from the left navigation panel

  2. Select the developers you want to add to the Gong flow

  3. Click on Add to Sequence and then click on Gong Flow from the drop-down menu

In the pop-up modal:

  1. Select the ‘send from email’

  1. Next, select the specific Gong flow you want to add the developers to

  1. Then, click on Add

#2 Add buyers to a Gong Flow from the Buyers Section

  1. Navigate to the buyers section from the left navigation panel

  2. Select the buyers you want to add to the Gong flow

  3. Click on Add to Sequence and then click on Gong Flow from the drop-down menu

In the pop-up modal:

  1. Select the ‘send from email’

  1. Next, select the specific Gong flow you want to add the buyers to

  1. Then, click on Add

#3 Add Active Developers to a Gong flow from the Accounts Section

  1. Select an account > Navigate to the ‘Active Developers’ tab

  1. In the deanonymised section - choose the specific developers you want to add to a Gong flow. Then click on ‘Add to Sequence’ > Select Gong Flow.

#4 Add Prospects to a Gong flow from the Accounts Section

  1. Navigate to Accounts → Select an account

  2. Click on the More Prospects tab

  1. Select the interested profiles from the Revealed Tab

  1. Click on Add to Sequence > Gong Flow

  1. In the pop-up modal:

  • Select the send from email

  • Next, select the Gong flow

  • Click on Add

Note: If a contact is not in your CRM, Reo will prompt you to sync the contact to CRM first. Check the ‘Sync the unsynced buyer to my CRM and add them to the flow’ box. Once done, Reo creates a record in your CRM and then sends it to Gong. This may take up to 24 hours.

#5 Run automated campaigns

  1. Navigate to Tools > Campaigns

  2. Click on Create New

In the popup modal:

  • Add a Campaign Name: e.g., “Retargeting High-Intent Developers”

  • Select the source: Developer/Buyer Audience, Developer/Buyer Segment, Enriched file

  • Choose the Source Name: Select from dropdown

  • Select Channel: Gong Flow in this case

  • Send email from: Select the email from which you want to send this campaign

  • Sequence/Cadence/Flow: Select the flow

  • Finally, click on Create

Only the contacts which are already synced to CRM will be added to the flows. It might take upto 24 hours for contacts to get added to the flow.

If you want all contacts in a Segment or Audience to flow into Gong, we highly recommend syncing that Segment or Audience to your CRM first. Once synced, all eligible contacts become available for Gong Flow.

FAQs

Where can I find my Gong Keys?

Log in to your Gong account at app.gong.io

  • Go to Admin Center → Ecosystem → API

  • On the API page, click Get API Key (if no key exists yet, this will generate one)

  • Copy your Access Key and Access Key Secret — store these somewhere safe, as the secret won't be shown again

Paste the access key and secret key in Reo.Dev.

Why aren’t my contacts syncing to Gong Flows?

Gong works on CRM first architecture. Which means - only those contacts that are synced to CRM can be sent to Gong Flows. If an un-synced contact is selected - you can choose the option to send contact to CRM first and then it will be synced to Gong.

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