# Enhanced Website Visitor Identification
#### How does enhanced website visitor identification work?
Reo.Dev’s enhanced website visitor identification works by capturing interaction-level signals when a visitor lands on your website/documentation/forms through a tracking script. These signals are then securely processed and matched against a network of trusted external data partners and enrichment partners to identify the visitor. When a confident match is found, the visitor’s identity is returned and surfaced in Reo along with their activity context. This approach helps improve coverage and match rates while maintaining strict standards around privacy and data handling.
With the enhanced website visitor identification - you can identify upto 40% more anonymous visitors. Identification rates depend on the quality and volume of your website traffic. Higher-intent traffic (e.g. ICP accounts, repeat visitors, engaged sessions) generally results in stronger match rates. We also filter out junk/irrelevant (non-tech) profiles.
#### **Configuring Enhanced Website Visitor Identification on Reo.Dev**
You can enable enhanced website visitor identification across your website, documentations & forms.
Note: [Basic website visitor identification](https://docs.reo.dev/integrations/input-sources/website-visitor-insights/website-visitor-identification/basic-website-visitor-identification) must be enabled to enable enhanced website visitor identification
**Enabling Enhanced Website Visitor Identification**
Step 1: Go to Settings > Integrations > Developer Insights
Step 2: Click on settings icon for website, documentation or forms (wherever you want to enable enhanced website visitor identification).
Step 3: Under Install tracking pixel - turn on the enhanced website visitor identification toggle
Step 4: Copy past the new tracking code in the of your website/documentation/form.
**Disabling Enhanced Website Visitor Identification**
To disable enhanced website visitor identificaiton:
1. Turn off the ‘Enhanced Visitor Identification’ toggle
2. Once disabled, **copy the standard tracking code** that is provided and paste it in the header of your website/documentation/form
Follow the exact same steps for enabling/disabling enhanced website visitor identification across your documentations and forms.
**FAQs**
**1. Why is this toggle disabled?**
This feature may not be included in your current plan. Please reach out to your Account Manager to learn more.
**2. How can I access the leads identified through this feature?**
You can request a report by contacting support at **.**
**3. If I disable the beacon, do I need to update the pixel?**
Yes, you will need to update your pixel after disabling the beacon.
4. **Are all identified leads show? If not, why don’t I see a particular lead on Reo**
Not all identified leads are displayed. Reo filters out junk profiles (eg non-technical profiles) to ensure you're only seeing high-quality, relevant leads.
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