# Website Visitor Identification #### **What is Website Visitor Identification?** A significant % of website traffic are digital "ghosts". They’re visiting key pages, documentations - but not filling up any forms. But that doesn’t rule out the fact that they might be potential leads you don’t know about. That’s where Website Visitor Identification comes in - turning anonymous website visitors into de-anonymized developers. While traditional analytics tell you *what* happened (page views, session duration, bounce rates), website visitor identification reveals *who's* behind those interactions. It's the difference between knowing "someone from San Francisco spent 12 minutes on our pricing page" and discovering "Sarah Chen, Senior Engineering Manager at a Series B fintech startup, explored your API documentation and pricing—twice this week." So instead of seeing traffic only identified by source, you gain visibility into the actual identified developers browsing your website/documentations. #### **Why is Website De-anonymization a key part of your GTM engine?** From a passive source to an active lead generation and prioritzation engine -Website Visitor Identification changes the game by de-anonymizing website visitors while they're in-market, not after they're deep into their evaluation and maybe already chosen a competitor. * **Capture hidden pipeline** - When you’re able to identify website visitors - you’re no longer waiting for leads to come to you. You’re pro-actively engaging developers that might be potential prospects. * **Perfectly timed, contextual outreach** - Because you get the full context on which pages the prospect visited - your sales teams can reference this into their outreach instead of shooting out generic/cold emails. * **Find high-intent prospects before your competitors do** - By identifying website visitors early on in their evaluation process, you get first-mover advantage in building relationships with prospects competitors can't even see. Every developer who checks out your documentation, every decision-maker who downloads your whitepaper, every prospect who's clearly in research mode but hasn't filled out any first-party forms yet —they're all visible now. #### **How does website visitor identification work?** Reo.Dev’s Website Visitor Identification leverages a sophisticated **browser fingerprinting technique** and a **network of trusted third-party data providers** to de-anonymize website visitors. Here’s how this unfolds: * **High-Quality Developer Data**: Reo.Dev partners with reputable data providers to access a reliable database of developer profiles. This ensures that you’re identifying the most accurate, relevant people with higher confidence, without relying on outdated or generic data. * **Browser Fingerprinting**: As visitors explore your site—whether they're reviewing documentation, checking out features, or engaging with specific content— we use browser fingerprinting (a technology widely adopted by sales intent tools - 6sense, Warmly, Vector, etc.) - to collect unique identifiers from their interaction. These data points are then matched against the trusted the developer data from our data-providers in real-time. If there’s a match, the developer is immediately identified, and you get to see exactly who is behind the visit. * **Compliance & Security**: We prioritize privacy and security by ensuring: * We automatically exclude EU + UK - based visitors to ensure GDPR compliance * No personal contact information is exposed without proper consent * Visitors maintain control over their data through opt-out mechanisms ### **Configuring Website Visitor Identification on Reo.Dev** Here’s a step-by-step breakdown on how you can control whether you want to enable or disable website visitor identification. 1. Website Visitor Identification is disabled by default for all customers. 2. Enabling/Disabling website visitor identification is accessible only to users with ‘ADMIN’ role on Reo.Dev **Step 1:** Go to Settings > Integrations
**Step 2:** Next, click on configure under the '**Website Visitor Identification'** card
**Step 3:** Here you will see 2 options: 1. **Enable Identification** **(Recommended)**: Enabling this means you can view/access website and doc visitors even though they haven’t yet filled out any first party forms.
*Note: Any visitors from the EU/UK region are automatically excluded in compliance with GDPR. .* Once you’ve enabled identification - you can view the identified developer profiles in the following sections on Reo.Dev: 1. Developer Section 2. Buyer Section 3. Account → Active Developers 4. Account —> Activity Timeline 5. Account → Prospects → Buyers 6. Account → Prospects → Developers This gives sales and marketing teams immediate visibility into high-value anonymous traffic. 2. **Disable Identification:** At anytime you can choose to disable website visitor identification by clicking on the ‘disable identification’ option. This ensures that you only see website/doc visitors who have filled out your 1st party forms.
Once you disable this: * All existing identified contacts (who have not filled out any forms) are removed from your interface. **Note:** In case you re-enable this feature you will be able to see these previously identified contacts again. * Contact limits used by identified visitors are credited back to your account * The feature can be re-enabled at any time through the same settings section