Step 2: Explore your account data

A tab-by-tab guide to everything you'll find on an account page in Reo

Once you have built your target account list, here’s how you can get the most value out of them.

Every account Reo tracks becomes a living profile: firmographics, buying stage signals, developer activity, hiring trends, and the actual people behind the account, all in one place.

This guide walks you through everything you'll find on an account page, tab by tab, so you always know exactly where to look for the answer you need.

Before you start: You'll need at least one account in Reo already. If you haven't built your target account list yet, start with Create your target account list before proceeding.

Exploring an account

From the left navigation menu > go to Accounts (OR) open any list/segment you've built in Reo, and click an account's name.

This opens the account's full profile, organized into six tabs.

Here's what each one gives you, and when to use it.

1. Overview

This is the first thing you'll see when you open an account, and it's your snapshot of the whole account.

Here you'll find:

• Firmographic details: company size, industry, funding, and more

• Where the account sits in its buying or evaluation journey, shown as its Dev Funnel stage

• Which of your ICP technologies the account is actively hiring for

Make this your starting point every time you open an account. It answers the first question you'll usually have: is this account worth spending time on right now?

2. Activity Insights

Click the Activity Insights tab to see how active this account's developers actually are.

Here you'll find:

• A developer activity score for the account

• The number of active developers

• Where those developers are active from

• A snapshot of overall activity volume across every source Reo tracks

This is where you gauge intent. A high activity score is often your earliest signal that an account is worth prioritizing, well before anyone there has talked to sales.

3. Activity Timeline

Click the Activity Timeline tab for a chronological view of everything developers at this account have done.

Use the filter option to narrow the timeline down to specific activity types, so you can focus on one signal at a time instead of scrolling through everything.

4. Technographics

Click the Technographics tab to see hiring trends for your preferred technology functions, along with every job posting tied to your ICP technologies.

Before you start seeing data under 'Technographics,' make sure you've configured your ICP and Preferred Technologies under Settings > Configurations.

This is especially useful for spotting accounts that are actively building out a team around the technology you care about, which is often a stronger signal of real investment than a single conversation would be.

5. Active Developers

Click the Active Developers tab to see the actual people behind all that activity.

Here you can:

• View every de-anonymized developer at the account

• Access their contact details, including business email addresses and LinkedIn profiles

• Add developers directly to email sequences, right from this tab

This is where account level insight turns into an actual outreach action.

6. More Prospects

Click More Prospects to look beyond developers and find buyers: the people at this account who may not have engaged with your tracked assets yet, but are still worth reaching.

• Reo shows you a list of recommended prospects for the account.

• Refine that list using filters like location, seniority, designation, and job function, or apply a persona you've already built.

• Once you've found the right people, reveal them to access their contact details and take action.

• Everyone you reveal is saved to the Revealed tab, so you can always find them again later without having to search from scratch.

• If your CRM is integrated, this CRM Prospects tab also shows you which of these prospects already exist in your CRM, so you always know whether you're looking at someone new or someone your team is already tracking.

What's next

Once you've explored an account and found the people worth reaching, act on them: reveal contacts, add developers to a sequence, or fold the account into a segment for ongoing tracking.

From here, the next step in your onboarding is Find developers engaging with your product.