AI Nativeness
New here? This page assumes you already know what a Tech Project and a Tech Indicator are. If not, we'd recommend you start there. It's a 2-minute read and everything below will make a lot more sense.
AI Nativeness is one of Reo's Tech Indicators, the signal that tells you a company is actually investing in a Tech Project (for example - building an AI-native product).
This tech indicator helps you answer: how central is AI to your target account’s product, engineering, and business model.
This will help you understand how fast your deal will move, who owns the decision, and how much budget is behind it:
AI-Native deals move fast, while
AI-Enabled deals need a longer, more educational cycle
Knowing which one you're looking at before your outreach shapes your entire approach.
Reo scores each account into one of three tiers, and here’s what the output looks like:
AI-Native
• The company’s entire value proposition is an AI agent or model • Remove it, and there's no company left
• These buyers already live and breathe AI decisions, so your opening should be more specific • Pull the evidence behind the score (their model choices, their engineering hires, their funding story) • Show them exactly how you fit into what they're already building
AI-Powered
• AI is a core, meaningful part of the product • But the product has real value beyond it & still functions without it
• AI genuinely matters here, but it's one part of a bigger picture for them • You'll land best by finding the specific AI feature or roadmap signal driving their score, and building your pitch around that
AI-Enabled
• The company uses AI internally, or offers it as a supporting feature • In most cases, it’s not the reason customers buy it
• Their AI journey is just getting started, which is an opportunity in its own right • The reasoning we provide for the score shows you exactly where that journey stands today, and that's a great place to begin the conversation
How to use it
From the left navigation menu, select Agents
Under Chat agents > select the Tech Indicators card > click Chat and Build

Choose the list or segment you want scored

Choose the technology signal you want to enrich your accounts with: GPU Compute Intensity or AI Nativeness

Click on Preview sample to check the preview of the first 10 accounts - each with a tier, its reasoning, and a short summary of what Reo found

Reo checks 5 sources and each source is circumstantial on its own:
the Product agent reads homepages, docs, changelogs, and engineering blogs
the Hiring agent parses live job descriptions, titles, and required stacks
the GitHub agent analyzes repos, contributors, and dependency graphs
the LinkedIn agent tracks headcount snapshots, team composition, and growth
the Firmographic agent analyzes funding, stage, revenue scale, and industry

Reo agent runs against a prompt pertaining to the tech signal you’ve chosen. The agent’s output returns the following for each account:
domain and company name
the tier or score for each account
a plain-English summary explaining the reasoning
Click View Reasoning next to any row. This opens the specific evidence behind that one account's answer, the exact facts Reo found and the logic connecting them, so you can check the result before you act on it.

At the end of the table, Reo also synthesizes the pattern across the whole preview:
which accounts are the strongest signal within a tier
where accounts split on a specific factor
which ones are outliers worth a second look
Click Enrich & Add column

The ‘Enrich and Add’ popup will open. Configure the following details before you proceed:
Column name: what the score appears as on your account list
Re-run this enrichment: pick a refresh cadence, monthly for example, and check the box to automatically score new accounts as they're added to this segment. You set this up once and it keeps on auto-pilot.
Agent details: name and tag this agent - this will let you add this column to other segments as well, so you can enrich your segment much faster

Once you’ve provided these details, click Enrich & Add column to run the enrichment

You're taken back to your account list, and the score lands as a new column on every matching account:
GPU Compute Intensity as High, Medium, or Low
AI Nativeness as AI-Native, AI-Powered, or AI-Enabled

Click any account to open the right side panel: the full prompt that ran, the detailed evidence and reasoning, and when it was last updated.

Other ways of adding tech indicators
You don't need to go through the Tech Indicators card to do this. It works just as well straight from your Accounts list:
From Agents
Select Agents from the left navigation menu
Select Enrich existing accounts tab > from the dropdown, choose the Segment / List you want to enrich
From the top-left corner of this chat box, toggle between Reo data or Public data
In the chat box, type your question, or pick one of the suggested prompts
For GPU Compute Intensity, try 'Find companies running large-scale GPU infrastructure'
For AI Nativeness, try 'Find companies training their own AI, not just using an API'
It runs on the same reasoning engine behind the standard tiers, just tuned to your exact question

From Accounts
From left navigation menu, select Accounts and click Add Column
Alternatively, from Segments or Lists, open the segment or list you want to enrich > click Add Column

Toggle between Reo data or Public data, then type your question, or pick one of the suggested prompts
For GPU Compute Intensity, try 'Find companies spending heavily on GPU infrastructure'
For AI Nativeness, try 'Find companies training their own AI, not just using an API'

Reo returns a preview: each account gets its tier and a View reasoning link that expands right there in the row, showing the specific evidence behind that output.

Expand Agent details to see the exact prompt Reo is running, plus an agent name and tag it generates for you, for example 'GPU Infrastructure Scout' tagged 'Heavy Gpu Infrastructure'

If the read isn't quite right, click Chat with agent to refine it in conversation before you commit to anything
Set Re-run this enrichment to a cadence like monthly, and check Enrich new accounts added to this segment so accounts added later get scored automatically
Click Add column > provide the column name and Agent tag to proceed

How this can actually help you
GPU capacity or inference optimization
High GPU Compute Intensity
• You're looking at a company already running training or inference workloads + spending money on the problem you solve for • If it's not your infrastructure yet, this is your opening to become their next vendor
LLM cost management or API routing
Low GPU Compute Intensity + AI-Native
• You're looking at a company paying full price per token, with no infrastructure of its own to negotiate leverage • Consider this your Tier 1 ICP account
Foundation models or model API access
Low or Medium GPU Compute Intensity + AI-Native or AI-Powered
• You're looking at a company that's AI-first but hasn't built its own infrastructure yet • They're already paying someone for model access. If it's not you, this is your chance before they build in-house
Vector databases or RAG infrastructure
AI-Native or AI-Powered, especially with Medium or High GPU Compute Intensity
• You're looking at a company whose product depends on retrieving and searching data to feed a model • That's exactly the architecture vector databases are built for
AI agent frameworks or developer platforms
AI-Native with Low or Medium GPU Compute Intensity
• You're looking at a company building its core product around AI agents or automated workflows • They often run mostly on model APIs today, but their roadmap depends on tools like yours
Fine-tuning or model training infrastructure
High GPU Compute Intensity + AI-Native or AI-Powered
• You're looking at a company training or fine-tuning models themselves, not just calling an API • That's exactly the workload your infrastructure is built for
AI governance, security, or red-teaming
High or Medium GPU Compute Intensity + AI-Native or AI-Powered
• You're looking at a company running AI in production at real scale • That's exactly where hallucinations, prompt injection, and compliance risk start to matter
AI observability or LLMOps tooling
High or Medium GPU Compute Intensity + AI-Native or AI-Powered
• You're looking at a company running enough models in production to need real visibility into performance and failures • That's a need a single API call doesn't create
AI enablement or developer tooling for teams just starting out
AI-Enabled with growing (Medium) GPU Compute Intensity
• You're looking at a company in the early stages of building real AI capability • They haven't settled on an architecture or a vendor yet, that's your window
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